Pricing and wholesaling basics for designer makers
We get approached by new designer makers often about selling their lovely products in our shop, mostly they have no retail experience and the idea of a wholesale price is a mystery! We love the amazing work and craftspeople that come our way but we don’t always have the time to work through their calculations with them. From a retailer perspective the designer maker that approaches us with wholesale prices and a purchase order/invoice system is already standing out from the crowd…
Catherine Erdly has spent the last two decades helping retailers like Paperchase and Coast to drive their sales and grow their profits. Catherine is passionate about all things retail – and most importantly, she truly believes the future of this exciting industry belongs to you – talented, driven and innovative modern retailers who are blazing their own trail.
Imagine walking into your favourite shop and seeing your product displayed on the table, along with other brands you admire. With wholesaling, that dream can become a reality and it’s a powerful tool that you can use to grow sales and increase your brand awareness. However, it is a process that needs to be carefully managed.
In this session we cover the following topics:
– Creating a wholesale strategy for your brand
– Approaching retailers
– Working with retailers and their expectations
You will leave with:
– A completed wholesale strategy document
– Wholesale pricing calculator
– A map of the process that you need to follow to make wholesale run smoothly
The class will be capped at a maximum of 10 participants to allow for individual attention.
For more visit my website www.futureretail.world